It's All About the Brand

Dear IMC Students, 

My mother's surgery went well - without a hitch!  I'll be spending the rest of the day and tomorrow helping her recover. For your time with Scott Hamula- please note that your in-class work is both here on this blog and on Blackboard. Please submit your thoughtful answers on Blackboard before the end of class.

Background Information on Honeywell International, Inc.

NEW YORK, April 20 (Reuters) - Diversified U.S. manufacturer Honeywell International Inc (HON.N) posted a higher-than-expected quarterly profit and raised its full-year sales and earnings forecast.— 

Please read the article below:

http://www.reuters.com/article/2011/04/20/honeywell-idUSN1822669320110420

Now peruse the brand portion of this website:

http://www.honeywell.com/sites/brandM/brandMng.htm

Kindly address the following questions:   

1) Who are the "brand ambassadors" for Honeywell? Why?

2) Since 2004, "almost all of the company's business unites, products and services are now branded_______?

3) What is the "Honeywell Brand Promise?

4) Honeywell does not permit other logos, graphic symbols or graphics. Please share their reasoning:

Do you agree with this policy? Why or why not?

5) What are your initial impressions of this particular website? 

6) Do you feel this site has too much information? Not enough information? Or just the right amount? Explain.

7) How does Honeywell integrate IMC strategies into their branding efforts and overall brand promise?

8) This site is roughly broken down into the following categories for the brand:  ambassadors, guidelines, nomenclature, strategy and migration. Although this is an international manufacturing company and your team represents a tiny business in comparison- if you could pick one and only one of the areas above to encourage your client to focus upon- which one would it be?  Please explain your answer.

Have a great weekend! 

Michelle

 

Delivering on the Brand Promise- Semester Re-Cap and Friday's (4/22) Work

Dear IMC Students, 

As we have discussed this semester, true understanding of one’s brand is essential to the success of that brand. In the beginning of the year, I asked you to assess your initial impressions of your client’s brand, and to then evaluate your client’s impressions and feelings about their brand. In all cases, we worked toward mutual understanding and congruence between ourselves and the clients we serve. Many of you provided very clear directives for your clients- ensuring that they understood how to best position themselves in today’s marketplace. You helped them understand the importance of embedding their promise and connecting to target demographics. By consistently communicating their message in a clear and cohesive manner, you helped real-world small business enterprises understand how to remain competitive in today’s uncertain marketplace.

As we moved forward, we helped clients understand that there’s no such thing as a valid social media strategy without proper brand identity. As many of you know in working in your teams and with your three clients, you had to have an understanding of what their business stood for- and overall, what the overall brand promise was. We viewed examples of strong brand management campaigns that used advertising, marketing, sales promotion and public relations to best advantage. Clients visited with us on-site several times during the semester. We also met at the client’s places of business, where we made compelling presentations (to sometimes alter their opinions), directed photo shoots, analyzed operations and learned more about their business objectives. We also had no choice but to sample food and drink if so applicable. :)


Next, we looked at how to ensure IMC strategy integration either in print, TV, radio or online publishing, advertising, and more. Consistent messaging between Facebook, Twitter, YouTube and the web are what your clients and their consumers expect. In most cases, you helped the client get on-line and up and going with their social media, which was no small task.  You also found time in your busy schedules and amidst all your client work, to analyze the IMC cases related to Muzak, TED (United) and Chevy.

Finally, you just spent three weeks enrolled in the Global On-Line Challenge for Google AdWords on behalf of your clients. You tested algorithms, monitored your campaign, wrote a pre-campaign strategy for your professor and your client’s approval (don’t forget your post-campaign strategies due on 5/2!).  We used this week to make full team presentations to your client about your role in your client’s brand management, the lessons learned using the $200 you had to spend on their behalf with Google AdWords and your overall strategy going forward as you approach your final project preparation. Today, marks the last day of client visits for the semester. Congratulations!

Since I will be out on Friday (4/22) of this week, due to my mom’s surgery, my Department Chair-Professor Scott Hamula, will be coming in to take over class that day. Please make me proud!

Here’s what I will expect you to do that day:  As is expected on days we’re not making presentations, welcoming guests or working in groups, you’ll log into your blog (that's this one, right here, in case you are  I will be posing a series of questions related to Honeywell, which was named one of the “world’s most admired companies” by Fortune Magazine). You will be spending time evaluating this site: 

http://www.honeywell.com/sites/brandM/brandMng.htm and questions posed after. All questions are to be addressed in class and submitted to me via Blackboard before the end of class. Please see Blackboard for details. Also, I have one person who is expected to be out on Friday. I will share that name with Scott for attendance purposes.

I'm sure since Scott is the branding guru- he will be able to help if questions arise! Thanks so much for all you've done this year. Enjoy class on Friday and have a great weekend. Also, don't be shy about talking to Scott about the Google AdWords campaign. I'm sure he'll be interested.

All best,

Michelle

Google AdWords- Weeks 2 and 3

Dear IMC Students,

It is hard to believe that we have about one month of classes left this semester! Wow.

If you haven't opened e-mail from me today, please do so, as it recaps important information re: our last few weeks of classes, amends the syllabus accordingly (to afford more time to our Google AdWords Campaign and/or time to prepare for your presentations). As my e-mail indicates, I wish to meet with every team PRIOR to your in-class presentations. As outlined in the e-mail, I will be sending you "Doodle" calendar information for each team. Further, please note that the team presentations have been extended for a week.

It is incumbent upon each team captain to huddle together, decide which date they'd like to present. Each team captain needs to contact their clients right away to ensure that either the client and/or client rep will definitely be here to hear presentations. Please let our clients know that we moved the dates to ensure that we had time to translate our Google AdWords results to best advantage for the client presentations.

Also, this week you will receive TEAM EVALUATIONS. They will be due in class a couple of days after you receive them. Well, as usual, we have a lot on our plates. But not to worry, we can do it!

See you soon,
Michelle

Today's Class

Good Afternoon Teams Bandwagon, Diaspora and Suzy:

Now that we're all finally uploaded and ready to go- this is the protocol I'd like to see used each time we're in class. By the end of each class, I will require the following deliverable a MEMO written to me and COPIED to your client, but only sent to me. After some tweaking, if required, I will forward the doc on to your client:

1. The status of your Google AdWords campaign on behalf or you client- how are the algorithms working? Any need to tweak the metrics or the CTR, etc.? Structuring your account is critical to effective advertising, so please may particular attention to the structure.

2. Google is judging you on optimization techniques, so please make sure you are addressing these as well as evaluating your performance and budget. Do you have any questions re: this area that either your client or I can help with?

3. And finally, please offer any other updates that are pertinent.

See you shortly!

Chevy Livin' Large Case

Welcome Back from Break!

I hope you all had a great time away...and to those of you who stayed here, I hope your time was also wonderful.

In today's class, I'll be handing back your Muzak Case and hope to have all your Ted cases graded by this evening. One key priority for today is to meet in groups to talk about finalizing plans to upload the pre-campaign strategy by tomorrow morning (Tuesday, March 22).  Getting all things up-to-speed before the launch is a priority.  I believe Team Suzy has client approval to proceed. Team Diaspora- your client should have a final review in hand by later today. I'm meeting with Eldred at the store after class. If anyone wants to join me from the team, please let me know. Team Serendipity:  Houston we have a problem. We will put our heads together to figure out the implications of our need to launch with the client's site "parked." I also have updates from each team as I either met with, or spoke with your clients at length, all during the "break."

We will have to really push hard to be ready to launch and begin our Google AdWords Campaign on Wednesday.

As for the Chevy case:

I had said I'd send the Chevy Case over break and extend the due date from today to THIS Friday. However, I wanted to give us more room between cleaning up some client work and launching the AdWords Challenge. Therefore, you'll have until NEXT Friday (April 1) to complete the assignment about Chevy. 

As you'll discover from reading the case, Chevy needed to communicate the benefits of an Aveo (spaciousness, quality, low cost) to its core audience. GM needed a way to be promotional, yet authentic; if the target audience felt the online content was too contrived, corporate or boring, the would lose interest fast. The solution? The creation of social media-driven Aveo Livin' Large campaign.

Please download the case PDF from Blackboard. Read and answer the following case questions in a 4-6 page paper). Just like in the TED case, please attach your papers in Blackboard only. Thanks!

1. Describe how Chevrolet utilized social media in the Aveo Livin' Large campaign (1 page)

2. What were the results of the Aveo Livin' Large program? (1-2 pages)

3. Describe how you might utilize and/or are utilizing a social media program for your client. Be specific about the design of the campaign (1-2 pages)

4. Utilize the content distribution model to describe how you would distribute this program for your client. (1-2 pages)

See you soon!

Your Professor MCB

Ted Case, Ad Words

Dear IMC Students,

I tweeted an interesting link today that I thought might be of interest. As you may know, businesses tend to underestimate the budget they should allot for their marketing initiatives. Please read:  Setting a Marketing Budget | How to Set a Small Business Marketing Budget http://t.co/DibLKLt

In today's class, you'll be working in your teams to drill down further into the exciting world of Google AdWords.

Here's the link for PDF for the "Paint the Town Ted" case study analysis that is due electronically before the start of class, next Friday, March 11.
http://jimc.medill.northwestern.edu/JIMCWebsite/2006/Ted.pdf

After reading the case, please answer the following questions:

Case # 2 – Ted Airlines

Critical Issues in IMC

Read the case and answer the following questions:

1. Describe how the Ted brand was positioned in the market.

2. How did marketers create an “integrated” campaign for Ted? Evaluate some of the key components of this campaign.

3. How might you apply a similar approach to your current client? Brainstorm with your case team and provide some specific strategies.

Your case analysis should be submitted electronically by start of class on Friday, March 11.  Be prepared to participate in a discussion and share your insights with the rest of the class.

There is no required length, however, 4-6 pages is an estimate for what you will need to adequately respond to this case. There’s never any penalty for providing more content rather than less. 

I'll be posting this to Blackboard in class today.

Take care,

Your Prof Michelle

Using IMC to Build Brands & Solid Social Media Strategies, Google AdWords

Hello IMC Students,

Here's a synopsis of what we're up to this week.

CLASS THIS WEEK 

Since Team Suzy's client is coming in today, Monday (2/28), we will (as my e-mail to you confirms), hold another client project workshop today. If you haven't read the e-mail on what Teams Serendipity and Diaspora are doing today, please do so now. 

On Wednesday (3/2) we will have our Google AdWords discussion. (See bottom of this message for the links you must review between now and Wednesday's class).  I'll also be posting the "Ted Case" later on today, but it WON'T be due as your syllabus states (3/4), rather, I'm pushing that assignment to 3/11.
 Obviously, we need the extra time so we can focus on the Google Online challenge and any tying up any other loose ends before we forge full steam ahead with the AdWords campaign.

On Friday (3/4), I'd like you all to log-on and familiarize yourselves with the student dashboard and other such marketing tools in the Online Challenge. You'll have time to also read the "Ted Case" and to prepare your responses by that following Friday (3/11).

QUICK NOTES: USING IMC TO BUILD BRANDS  & STRENGTHEN SOCIAL MEDIA

As we've discussed previously, there's no such thing as a valid social media strategy without proper brand identity. As many of you know in working in your teams and with your three clients, you  must first have a clear understanding of what the business stands for- and overall, what the overall brand promise is.

Just as you wouldn't begin a print campaign without a clear statement and appropriate research, the same process holds true for any IMC strategy integration either in print, TV, radio or online publishing, advertising, etc. Consistent messaging between Facebook, tumblr, Twitter and the web are what your clients and their consumers expect. So, too, is understanding tone and logo usage across the spectrum of your marketing communications efforts. As visitors discover what your business has to offer, they begin to explore your online presence (web, blog, Facebook, tweets, video, etc.)  It is hoped that after this exploration, they build affinity with your product and/or services. From this you work hard to ensure that this enjoyment leads to sales and opportunity for further engagement. From there you continue to build the brand promise through quality customer service and attention to detail.

So that you can be fully prepared for Wednesday's (3/2) discussion, please take note of the links below. Kindly print out the Student Academic Guide or have it available on the computer for continuous reference throughout the Google Online Challenge.

90 sec overview of Google AdWords
Google Student Academic Guide

Please let me know any questions arise between now and then- either about the campaign, your clients or anything else that resonates and/or brings up questions.

Best,
Michelle

Though the snow and hail...

Hello, IMC Students,

Yes, class is on today. Whenever IC is in session, I'm required to teach...so do your best to come if you can. If you can bus in, do so. If not, then just drop me an e-mail. Stay safe...drive carefully.

Diaspora:  your client will still be in to meet with you today. Serendipity:  I'd like to see how you're progressing on the postcard concepts. And Team Suzy:  let's really keep working toward that brand development we discussed.

On Monday, we will begin our exploration of Google AdWords. I will be sending you some important links to read over the weekend as well as posting them to Blackboard so we can prepare in advance for our next class.


Best,
Prof Berry

Out Sick Today

Dear IMC Students,

I have finally gotten the bug that's been going around! With regret, I will stay home in an effort to get well. I hope those of you who have been out sick are better now.

Therefore, there will be NO CLASS TODAY. I will be in touch with our clients- to review your memos w/ them as well as to set a date when they might come in to see your presentations.

Please confirm that you have seen this note.

All best,
Michelle

Brand Identity, Brand Integrity and Client Management

Hello Class,

To re-cap: On Monday, we reviewed and discussed the importance of brand awareness, identity and integrity across the spectrum (from logo, to website design, to message strategies, etc.) We also reviewed the vital importance of message consistency across all social media platforms- YouTube, Twitter, Facebook, and more.). We then examined the brand identity and IMC strategies employed by Great Wolf Lodge. Recently, the CEO of this franchise was featured on Undercover Boss, a CBS show that has been a PR goldmine for executives featured. The first female CEO featured on "Undercover Boss," was Kim Schaefer known by her staff as "the momma wolf" of the top-rated, family-focused resort. We ran out of time to view the whole episode. If there's time in a future class, we can watch the end of the episode and discuss the reinforcement of the brand messages and how effective shows like these can be for businesses in today's recession. Students should watch the end of the show on their own so that we can use the end of the show and it's "formulaic" design as fodder for future discussions.

On Wednesday, I met individually with each team to hear about progress, concerns and to provide client feedback. We also began our memo writing projects, with suggested edits from your Professor (that's me). We also discussed the potential of leveraging my contacts on "The Nate Berkus Show" for our three clients. I also showed outtakes of cut-aways that I was featured in as an audience member.  I was featured in two clips:  the first on "The Cake Boss," and the next was related to Peter Walsh's organizational tips for overall happiness.

"Elevator Music" phrase signals Muzak Re-Branding Effort

Muzak (http://music.muzak.com/) was a multi-million dollar company and over the years had created the largest digital music library in the world. Despite their past success, they were not conveying the modern image they wanted to the public. This led the new senior management team at Muzak to implement change.

Problem Definition

Muzak is a company that has been around for decades and is mostly known for their “elevator music”. In the late 90’s, Muzak’s reputation for “elevator music” began to lead the company down a path of little growth and increasing financial hardships. The company’s negative public image reflected the same image 

Muzak’s employees had of their company culture. With over 200 offices, 3,000 employees, and 450 different versions of their business cards, they did not have a uniform company image to sell to their clients.

Company Objectives

Muzak’s strategy was to move away from the “elevator music” label and work towards conveying a hipper, more modern image. They wanted to get away from depicting music as a science and instead depict it as an art. In order to re-invent their company, Muzak had to develop a unifying symbol. They chose to use a silver and black “M” in a circle. Their new logo replaced all the separate identities that once represented Muzak. It was a great first step in how they wanted to be perceived by new clients.

Muzak wanted to convey the message that they were a company of creative “audio architects”. To do this, they created an aggressive marketing campaign, which included new brochures with more color, graphics, and brief text. This was a complete change to the serious charts, graphs and presentations they had used for years. They designed their new brochures to be art. This was a huge selling point for the company, which began to generate new business almost instantly.

Data Analysis

These new changes helped Muzak’s business to grow 16% and in three years they were worth $750 million, up from $100 million in 1997. Muzak was rapidly growing financially, artistically, and everyone had more confidence in the future with this business. This lead Muzak to re-locate their business from Seattle, Washington to Charlotte, South Carolina; building a new headquarters that was less traditional and geared more towards their new image of young, modern, and creative. Their new headquarters, described as an Italian piazza with conference rooms, desks on wheels, and no private offices, had a fresh and original atmosphere they are proud to bring their clients to.

Alternative Strategies

Muzak did an exceptional job in changing their company image. They went forth with their objectives to become a new company with a central logo and a place that clients can trust. It is difficult to determine where they could have done better or what they could have done differently because they have had such a positive outcome. However, there a few things that could have been considered before this change took place while still obtaining their desired outcome.

Case Study Questions

1. What tactics did Muzak implement to change brand perception of the company? Describe the various elements of their re-branding program. (Use the case overview, website review AND other sources to shape your responses).

2. What other corporate communication “levers” did Muzak have at its disposal to signal change?

3. How did changing its identity help/hurt Muzak’s overall strategy? Short-term? Long-term?

4. How important is it, and should the parent company educate franchisees about the new identity?

5. Compare and contrast Muzak's repositioning with the work you are doing for your client. Describe any similarities or differences between the branding efforts. Can you apply any of the strategies that Muzak employed to your IMC class project(s)? Why or why not? (2 or 3 pages)

There is no specific length requirement, however, 4-7 typewritten pages is a reasonable estimate. The assignment is due on Friday, February 18 at the start of class.   

Please be prepared to share your analysis with the class on that day. As per our process, this assignment is also posted to Blackboard. 

Good luck!

Professor Berry

Project Memo Assignment, Google Ad Words

On Monday 2/7, two of our three client contacts (one is out of the country) were able to come on campus again to share their short-term and long-term marketing goals and objectives. This was very beneficial and I appreciate everyone's hard work and overall work ethic. On Wednesday 2/9, we continued to hone in on our overall focus- ensuring that our plans for the client's brand were in harmony with the client's goals and objectives. I met individually with each group to share feedback from my meetings and conversations with our clients. I also wanted to assess any gaps, unanswered questions and/or concerns moving forward. Today, Friday 2/11, is another "Client Project Workshop."  For the first thirty minutes of the class, as a TEAM, you are tasked with completing a brief, one-page memo writing assignment from 1:00-1:30 p.m.  I will be giving you a hand-out with more details on how to complete this memo (with all team members helping and participating!) in today's class.

From 1:30-1:50 p.m., Team Captains should access this link and REVIEW and complete any and all documentation required for the "Google Ad-Words" competition by going to this link:  Student Dashboard Link

Exciting times ahead for us!

See you at 1 p.m.,
Michelle 

Bringing Unity to the Brand

In today's class, you will be tasked with answering the following questions in your groups and e-mailing your responses BEFORE the end of class:  1) are your overall impressions of the brand in harmony with your clients' impressions? If so, explain areas of congruence. If not, offer some suggestions for how you believe congruence between your impressions and those of your clients could be in line. 2) What assistance could I provide you at this time?  You will have 15 minutes to respond and e-mail mberry@ithaca.edu

After you've answered these questions and e-mailed them to me, we'll have brief presentations from each team as to their initial "approaches" and what they hope to accomplish next week. I'll ask some clarifying questions and then you'll be excused. It would be great that you would have a plan of action in place PRIOR to your meeting with clients on Monday. 

Have a great weekend! Feel free to have team captains contact me over the weekend if questions arise!

Best,
Your Prof

Advertising and Public Relations: Married at Last!

In Monday's class we welcomed our clients for their first visit. Clients first offered a short presentation on what they do and how they view their businesses. They also shared highlights about their particular brand(s). Next, they met their teams and broke into smaller working groups.

In today's class, we'll discuss how teams felt the meetings went and take care of any unfinished business. A short discussion will also focus on the "marriage" of advertising and PR in your current campaigns with your clients. Whereas, advertising and PR used to bicker when they dated, to carry off the successful brand in today's marketplace- they simply have to get hitched and not complain about it!

Since the successful brand must keep its promises over and over by exceeding customer expectations, then advertising, PR and marketing must create a package that's seamless- so seamless in fact, that you might not know where one takes off and the other starts. 

As you know, branding is a shrewd business:  it panders to the audience without the audience realizing it. And every brand worth its salt will pair a name or symbol over and over again with resonant emotional symbols that become infused in the psyche.

Advertising uses repitition in conveying a message or image, then conditions the audience to have particular expectations of the brand through the use of powerful  visuals, celebrities and other strong endorsements. In the end, it seeks to have the consumer use the product over and over based on claims and other powerful motivators- particularly when we see the success, joy or happiness as a result of our using the product.

Public relations must do the subtle work of compelling use again and again, through third-party endorsements, carefully crafted events that further define the brand and more. Whatever PR can do to solidify the public's opinion of the brand, the better.

Keeping advertising and PR strategies linked in happy matrimony starts with a good marketing plan that outlines who they'll stay blissful. In the end, strategically ensuring that advertising and PR support one another will ensure client success over the long haul.

In today's class, we'll discuss these factors and others as they relate to your client's branding objectives, goals and initiatives.

Stay warm,
Your Prof Michelle

Today's Class: R.A.C.E. to the Head of the Class :)

PR Process: R.A.C.E.

1. Research—problem? Situation? Opportunity?

2. Action—what is going to be done?

3. Communication—how will audiences be told?

4. Evaluation—was the audience reached?

Building Brand Loyalty

In today's Integrated Marketing Communications class, we discussed ethics and expectation management when dealing with clients. Additionally, we reviewed branding, brand loyalty, market positioning, principles of IMC, the four P's of marketing and the four key components of the final client branding plans (marketing, advertising, public relations and sales promotion). (BTW: these notes are already posted to student Blackboard accounts in a folder aptly titled "Class Notes.")

We also discussed how branding is far more than an advertising campaign or marketing slogan. Although branding is a complex process, the business of branding, is fairly simple:  to create and develop a SPECIFIC identity for a company, product, commodity, group or person.

It’s carefully designed to present qualities that its creators believe will be attractive to the public and it’s meant to be perpetuated for the long haul.  It creates an institution of sorts, so if you tamper too much with an established brand, the public will go nuts. Here are the cases I discussed and the links I promised to post:  Tropicana's sales plunge 20% after package re-design and Gap Logo Dead in One Week

Working in their (3) client teams, students were asked to go to their client's web page and/or review news articles about their client.

They were then asked to respond to a series of questions about their client (see below) From this first look, what are the strengths and weaknesses of your client’s brand?

What are the most compelling benefits of your client’s brand?

What are the emotions elicited by the brand?

What's a one-word encapsulation of the brand?

What is the brand’s importance to customers?

Working in your teams, go to the web page and/or news articles about your CLIENT. 

All teams need to answer each question posed and have their TEAM CAPTAINS e-mail me (mberry@ithaca.edu) with your team’s responses.

It would be great to have these before Friday’s class if teams can manage this. Do you think you're up to the challenge? The sooner I have the responses, the better.

If your team needs until Friday's class, just let me know.

Have a good evening,
Michelle

Great Communicators in this Class

I'm really amazed at all the talent we have the this class! From experience in promotion, planning, research, social media, on-line music marketing, advertising, PR, celebrity publicity/promotion, media relations, hospitality, catering, design, web marketing, competitor analysis, brand management, journalism, government, health care, law, writing, speaking, client relations and more- our clients:  Diapora Gallery, Serendipity Catering and Suzy Koontz Math & Movement are truly in good hands.

Here are some of the places students enrolled in this semester's IMC Critical Issues in Integrated Marketing Communications have interned:  MTV, Nickelodeon, Universal Pictures, Mandate Pictures, Sundance Film Festival, Audi, MAC, UCLA (Athletic Department), NBC (Vancouver Olympics, NBC Universal), Time Out (NYC), The Boston Celtics, Empire Blue Cross/Blue Shield and numerous internships based in London and New York City.

In today's class, we'll be looking at overall branding objectives for our clients, how to make a great first impression and marketing ethics. After this talk, students will get into their teams, begin the process of nominating team captains. I'll also take a photo of each team...this will help me learn names- and give our clients a visual of the groups they'll be working with.

Until soon,

Professor Berry

Welcome Integrated Marketing Gurus!

Dear Talented Students,

Many of you are well on your way to launching a life and fabulous career beyond IC! All that's left is to finish up your remaining coursework and then you'll forge ahead into the bright world. Naturally, this capstone course: Critical Issues in IMC (STCM 42000-02) is designed with your future in mind. In this course we'll take advantage of your strategic proficiency in advertising, public relations and marketing gleaned over the past few years. We'll match your talents with my 20 years in the field for the overall good of your future, our three clients and more. Not only will you be working with successful business owners and their brand management, but you'll also be helping your clients master Google Ad words for the first time. And guess what? Your work with Google will be part of Google's national on-line competition.  Read more about Google's on-line global challenge  

Do plan to check this blog regularly, contribute, share and get ready to have a great semester! I'm excited to meet you and so are your clients! 

To learn more about my background and teaching experience, click on this link: http://faculty.ithaca.edu/mberry/

I look forward to meeting you all tomorrow at 1:00 p.m. in CHS 104.

Sincerely yours,

Professor Berry