To re-cap: On Monday, we reviewed and discussed the importance of brand awareness, identity and integrity across the spectrum (from logo, to website design, to message strategies, etc.) We also reviewed the vital importance of message consistency across all social media platforms- YouTube, Twitter, Facebook, and more.). We then examined the brand identity and IMC strategies employed by Great Wolf Lodge. Recently, the CEO of this franchise was featured on Undercover Boss, a CBS show that has been a PR goldmine for executives featured. The first female CEO featured on "Undercover Boss," was Kim Schaefer known by her staff as "the momma wolf" of the top-rated, family-focused resort. We ran out of time to view the whole episode. If there's time in a future class, we can watch the end of the episode and discuss the reinforcement of the brand messages and how effective shows like these can be for businesses in today's recession. Students should watch the end of the show on their own so that we can use the end of the show and it's "formulaic" design as fodder for future discussions.
On Wednesday, I met individually with each team to hear about progress, concerns and to provide client feedback. We also began our memo writing projects, with suggested edits from your Professor (that's me). We also discussed the potential of leveraging my contacts on "The Nate Berkus Show" for our three clients. I also showed outtakes of cut-aways that I was featured in as an audience member. I was featured in two clips: the first on "The Cake Boss," and the next was related to Peter Walsh's organizational tips for overall happiness.
Finally, on Friday (that's today), we'll talk about the 4-7 page paper on "Muzak" that you completed as well as touching upon any highlights related to overall learning from the assignment. We'll then wrap up your memorandums to clients so we can put that project to rest for now. Clients are expected back to class on Monday. I might postpone this, since we still have one client out of the country. Details by e-mail and on Blackboard!
All best,
Your Prof Michelle
No comments:
Post a Comment