In today's class, you will be tasked with answering the following questions in your groups and e-mailing your responses BEFORE the end of class: 1) are your overall impressions of the brand in harmony with your clients' impressions? If so, explain areas of congruence. If not, offer some suggestions for how you believe congruence between your impressions and those of your clients could be in line. 2) What assistance could I provide you at this time? You will have 15 minutes to respond and e-mail mberry@ithaca.edu
After you've answered these questions and e-mailed them to me, we'll have brief presentations from each team as to their initial "approaches" and what they hope to accomplish next week. I'll ask some clarifying questions and then you'll be excused. It would be great that you would have a plan of action in place PRIOR to your meeting with clients on Monday.
Have a great weekend! Feel free to have team captains contact me over the weekend if questions arise!
Best,
Your Prof
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