Dear Talented Students,
Many of you are well on your way to launching a life and fabulous career beyond IC! All that's left is to finish up your remaining coursework and then you'll forge ahead into the bright world. Naturally, this capstone course: Critical Issues in IMC (STCM 42000-02) is designed with your future in mind. In this course we'll take advantage of your strategic proficiency in advertising, public relations and marketing gleaned over the past few years. We'll match your talents with my 20 years in the field for the overall good of your future, our three clients and more. Not only will you be working with successful business owners and their brand management, but you'll also be helping your clients master Google Ad words for the first time. And guess what? Your work with Google will be part of Google's national on-line competition. Read more about Google's on-line global challenge
Do plan to check this blog regularly, contribute, share and get ready to have a great semester! I'm excited to meet you and so are your clients!
To learn more about my background and teaching experience, click on this link: http://faculty.ithaca.edu/mberry/
Do plan to check this blog regularly, contribute, share and get ready to have a great semester! I'm excited to meet you and so are your clients!
To learn more about my background and teaching experience, click on this link: http://faculty.ithaca.edu/mberry/
I look forward to meeting you all tomorrow at 1:00 p.m. in CHS 104.
Sincerely yours,
Professor Berry
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